GLOSSIER LIP BALM REDESIGN®

The original Glossier lip balm is a beautiful object. It just doesn’t know what it is.I redesigned it starting from one question: what does someone actually do with this? Not in a campaign. Not in a flatlay. In real life — standing at a traffic light, digging through a bag, applying it in the dark without looking.The original form is round, smooth, passive. It tells you nothing about how to open it, hold it, or use it. It looks good on a shelf. That’s where its design thinking stopped.Mine started there. Every decision I made — the hinge, the grip, the applicator angle — came from a specific moment of use. Not from aesthetics. Product design & packaging redesign. Pratt Institute, 2024.The brief I gave myself: redesign from the moment of encounter — not the moment of purchase.Form as container → Form as interface. Packaging is the first UI touchpoint.Honest form — design that communicates purpose before anyone reads a word.