Chloe choi

Graphic designer from korea

Selected Works

See all works

Modular Furniture System Design_ FLEDEX

Modular Furniture System Design_ FLEDEX

Modular Furniture System Design_ FLEDEX

Dandelion Memory A Fragrance That Remembers

A fragrance that turns memory into a tangible experience.

Dandelion Memory A Fragrance That Remembers

A fragrance that turns memory into a tangible experience.

Dandelion Memory A Fragrance That Remembers

A fragrance that turns memory into a tangible experience.

Memory Infrastructure System

Every memory leaves a trace.

Memory Infrastructure System

Every memory leaves a trace.

Memory Infrastructure System

Every memory leaves a trace.

A Physical Memory Infrastructure

A Physical Memory Infrastructure

A Physical Memory Infrastructure

SKIMS × AMOREPACIFIC — Collagen Concentrate Firming Cream

SKIMS × AMOREPACIFIC — Collagen Concentrate Firming Cream

SKIMS × AMOREPACIFIC — Collagen Concentrate Firming Cream

Paw Care-popo care

Never lose the moments that matter with your companion.

Paw Care-popo care

Never lose the moments that matter with your companion.

Paw Care-popo care

Never lose the moments that matter with your companion.

MoMA App—Museum Experience & Personal Art Archive App

From discovering art to preserving personal reflections.

MoMA App—Museum Experience & Personal Art Archive App

From discovering art to preserving personal reflections.

MoMA App—Museum Experience & Personal Art Archive App

From discovering art to preserving personal reflections.

A Creative Journey Through Art

Turning Museum Visits into Creative Adventures.

A Creative Journey Through Art

Turning Museum Visits into Creative Adventures.

A Creative Journey Through Art

Turning Museum Visits into Creative Adventures.

GLOSSIER LIP BALM REDESIGN®

Blending tradition and modernity through design

GLOSSIER LIP BALM REDESIGN®

Blending tradition and modernity through design

GLOSSIER LIP BALM REDESIGN®

Blending tradition and modernity through design

Breath Cafe - Graduate Thesis

"Mindful Brewing for Your Emotional Balance."

Breath Cafe - Graduate Thesis

"Mindful Brewing for Your Emotional Balance."

Breath Cafe - Graduate Thesis

"Mindful Brewing for Your Emotional Balance."

MTA Offline — The Subway App That Keeps Moving

Your signal can disappear. Your journey shouldn’t.

MTA Offline — The Subway App That Keeps Moving

Your signal can disappear. Your journey shouldn’t.

MTA Offline — The Subway App That Keeps Moving

Your signal can disappear. Your journey shouldn’t.

HK Supermarket AR®

See all works

Services

Brand Strategy

I help uncover your brand’s unique position in the market, define your audience, craft a clear message, and lay the foundation for a compelling visual identity.

Brand Strategy

I help uncover your brand’s unique position in the market, define your audience, craft a clear message, and lay the foundation for a compelling visual identity.

Copywriter / Creative Strategist

Digital

I provide visual direction and custom designs for your website or online store, ensuring your digital presence feels seamless, engaging, and on-brand.

Digital

I provide visual direction and custom designs for your website or online store, ensuring your digital presence feels seamless, engaging, and on-brand.

Packaging

I create thoughtful, eye-catching packaging that not only protects your product but tells a story, making sure every unboxing moment feels memorable.

Packaging

I create thoughtful, eye-catching packaging that not only protects your product but tells a story, making sure every unboxing moment feels memorable.

UX UI

I design all the materials you need to communicate with your audience, from sleek business cards and brochures to social media graphics and marketing assets.

UX UI

I design all the materials you need to communicate with your audience, from sleek business cards and brochures to social media graphics and marketing assets.

Visual Identity

From logos and typography to colors and brand systems, I design distinctive visual identities that bring your brand’s personality to life across every touchpoint.

Visual Identity

From logos and typography to colors and brand systems, I design distinctive visual identities that bring your brand’s personality to life across every touchpoint.

About me

CHLOE CHOI

Graphic Designer

Brand Identity · Packaging · Spatial · Digital

NEW YORK, EST.
Brooklyn, NY

EDUCATION

2024–2026
Pratt Institute
Master of Fine Arts — Art & Visual Studies
Brooklyn, NY

2019–2023
University of the Arts
Bachelor of Fine Arts — Graphic Design
Philadelphia, PA

EXPERIENCE

2025
Pratt Institute — History Department
Designer & Content Creator

Summer Publication
Visual identity, editorial system, typography, layout, and final print production.

Guidebook
Visual hierarchy, layout system, typography, and information organization.

Promotion
Posters and communication materials developed in collaboration with faculty and students

2022–2024
BOWL Korea
Brand Designer

Brand Identity
Visual direction and brand system across multiple touchpoints.

Packaging
Packaging, product labels, and product communication.

Digital
Landing pages, seasonal campaigns, and digital brand applications.

Retail / Spatial
Translated the visual identity into pop-up retail environments and customer experiences.

2022–Present
Freelance Designer
Brand & Visual Designer

Brand identity, packaging, digital, editorial, and campaign design.

Concept development, moodboards, visual systems, social assets, and promotional materials.

Client communication, creative direction, and production-ready design execution.