Chloe choi

Graphic designer from korea

Selected Works

Services

About me

What I do

I build visual systems that give brands
a language across screen, shelf, and space.

She develops brand identities and communication systems that translate complex ideas into clear, thoughtful visual languages. Her work spans across branding, visual storytelling, and spatial communication, with a focus on creating cohesive and lasting design solutions.

My background

Originally from Korea, based in Brooklyn. I've been designing across brand identity, packaging, and digital experience working with consumer brands, global tech, and academic institutions. Currently completing my MFA at Pratt Institute.

Originally from south of korea, Chloe brings over seven years of experience working with startups, hospitality brands, and creative practitioners. Her background reflects a cross-cultural perspective, shaped by both professional practice and academic research in design.

My approach

I design at the intersection of commerce, culture, and craft. Every project starts with a question: what does this brand need to feel like? The work that follows is both intuitive and intentional built to last beyond a single campaign.

Career

(20192023) BFA, Graphic Design University of the Arts

(20222024) Brand Designer BOWL Korea, Seoul

(2023) Visual Artist LG Electronics, Seoul

(2024now) Designer Pratt Institute, Brooklyn + MFA candidate



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