MoMA App—Museum Experience & Personal Art Archive App
Services
UX UI
Client
Self-Initiated Concept Project — MoMA Museum App
Credits
Chloe Choi — UX/UI Design, Research & Art Direction
Creative Direction, UX Research, Wireframing, Interface Design and Prototyping by Chloe Choi
Project Paragraph
MoMA — Find Tranquillity in Chaos is a conceptual museum experience and personal art archive app designed to connect every stage of the visitor journey.
The app allows visitors to discover artworks and exhibitions, access detailed artwork information, navigate museum galleries through an indoor map, scan artwork QR codes, purchase mobile tickets, and save works for later viewing.
After visiting an exhibition, users can record their emotions, impressions, and personal reflections. These memories are collected within My Own Exhibition, a personalized digital archive that transforms a temporary museum visit into an ongoing relationship with art.
The experience follows five connected stages:
Discover → Navigate → Experience → Record → Archive
